Publications and inserts

Gross receipts from the sale of all publications are subject to the retail occupational sales tax. Sales or use tax applies to charges for printing advertising inserts prepared predominantly for a single advertiser which are inserted as a separate section in the newspaper, shopper's guide, or publication. Advertising printed for a single advertiser is considered an integral part of the newspaper or shoppers' guide if it is printed on the same paper stock and paper size as the newspaper or shopper's guide, it is folded in the same manner as and sequentially numbered with the rest of the newspaper or shopper's guide, and it is distributed with the newspaper or shoppers' guide