LAC 61:I.6119 — Louisiana Promotional Graphic

A. For applications for state-certified productions received on or after July 1, 2017 and prior to July 1, 2023 at time of request for final certification, state certified productions shall be required to acknowledge the financial assistance of the state of Louisiana either through the inclusion of a Louisiana promotional graphic meeting requirements set forth below, or an alternative marketing opportunity that has been approved in writing by LED.
1. Approved Louisiana promotional graphic requirements:
a. a five-second long static or animated graphical brand or logo promoting Louisiana, that has been approved in writing by LED;
b. for feature films, or other production types with a customary end credit crawl, the approved logo is to be placed in the end credits, before the below-the line crawl for the life of the production;
i. LED shall deem “life of the production” to mean that the approved logo is permanently embedded within the subject of the state certified production; and
c. the production company includes an approved Louisiana promotional link or prominent credit to Louisiana on its own website, or that of an approved affiliated company.
2.a. Alternative marketing opportunities shall be proposed to LED at the time of application for initial certification, setting forth the details and estimated value of the proposed opportunity or justification of value taking into consideration the additional five percent credit being sought. LED shall either approve or deny such options in writing at time of initial certification.
b. Acceptable examples of alternative marketing opportunities may include, but not be limited to a combination of the following:
i. a produced in Louisiana card featuring an approved version of the logo during the opening credits of a feature film;
ii. an approved promotional featurette highlighting Louisiana as a tourist destination included on the DVD release of the production;
iii. an approved version of the logo placed in the opening title sequence or as a bumper into or out of commercial breaks for Television productions;
iv. significant community service projects in Louisiana;
v. red carpet screening event in Louisiana;
vi. sponsorship of a film festival or other approved event in Louisiana;
vii. an official advertising poster for the state-certified production and a still frame from the production, or, at the discretion of LED, a significant set piece, prop, or costume from the production may be donated on the condition that they may be used for unlimited marketing purposes by the state;
viii. access to a standard or electronic press kit, clip from the motion picture or special interview with the principles involved in the production (actors, directors, producers, etc) promoting Louisiana as a business destination for unlimited use for marketing purposes by LED;
ix. other alternatives as proposed by production companies and approved by LED.
3. A donation to a Louisiana nonprofit film grant program, as approved by LED.
B. For applications for state-certified productions received on or after July 1, 2023 at time of request for final certification, state certified productions shall be required to acknowledge the financial assistance of the state of Louisiana as follows:
1. Logo. Shall include up to a five second long static or animated graphic in the end credits before the below-the line crew crawl for the life of the production, during each broadcast worldwide if applicable; and
2. Promotional piece. Shall provide LED with an electronic press kit, customized video, or alternative asset, as may be agreed to by LED, for promotional use by LED.
3. Except that commercials, music videos, or other state-certified productions that are prohibited by federal law or contractual requirements from utilizing the promotional Louisiana graphic may use an alternative marketing option as approved by LED.